HBO Max Is the Streaming Cornerstone of AT&T's 3-Year Plan

CEO predicts the service will have 50 million subscribers in 5 years

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AT&T intends for its upcoming streaming service HBO Max to serve as the cornerstone of the company’s streaming video strategy, but it isn’t giving up on satellite television yet.

During an investor call Monday morning, AT&T CEO Randall Stephenson said the company intends to “streamline” its product offerings in the satellite television and streaming television spaces. While Stephenson did not answer most of Adweek’s biggest questions about HBO Max ahead of investor day on Oct. 29, he emphasized that the streaming service, which is scheduled to premiere next spring, will serve as the foundation of AT&T’s streaming ambitions.




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