AT&T is attempting to clean up its struggling pay-TV business, sunsetting its live TV subscription streaming service AT&T TV Now—in favor of its newer AT&T TV broadband service.
The operator is no longer offering the virtual MVPD service to new customers, though current subscribers still have access, at least as of now. In an update on its website, AT&T said the service “has merged with AT&T TV to bring you the best live and on-demand experience!”
“We’re bringing more value and simplicity by merging these two streaming services into a single AT&T TV experience,” Vince Torres, svp of marketing at AT&T, said in a statement.
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