AT&T Sets Sights on Streaming, Connectivity After Bleak Quarter Due to Covid-19

Telco's advertising, theatrical and overall revenues have taken coronavirus-related hits

AT&T president and COO John Stankey said television's scatter market was "not as robust as it's been" due to ongoing advertiser uncertainty. Getty Images

The ongoing Covid-19 pandemic has translated to a dramatic hit to almost every segment of media giant AT&T in its first quarter, making the May 27 debut of HBO Max more important to the company than ever.

@kelseymsutton Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.