The ongoing Covid-19 pandemic has translated to a dramatic hit to almost every segment of media giant AT&T in its first quarter, making the May 27 debut of HBO Max more important to the company than ever.
A quarterly earnings report from AT&T makes it the first traditional media and telecom giant to account for the novel coronavirus’ impact on its bottom line, and provides a blueprint for how legacy media companies may look to weather the continuing economic storm: a plan that leans heavily on connectivity, streaming entertainment and digital advertising services.
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