Streaming & OTT

AT&T Sets Sights on Streaming, Connectivity After Bleak Quarter Due to Covid-19

Telco's advertising, theatrical and overall revenues have taken coronavirus-related hits

AT&T president and COO John Stankey said television's scatter market was "not as robust as it's been" due to ongoing advertiser uncertainty. Getty Images

By Kelsey Sutton

April 22, 2020

The ongoing Covid-19 pandemic has translated to a dramatic hit to almost every segment of media giant AT&T in its first quarter, making the May 27 debut of HBO Max more important to the company than ever.

Kelsey Sutton
@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.
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