AT&T Renames DirecTV Now to AT&T TV Now as It Continues to Sunset the DirecTV Brand

The rebrand comes as it's prepping new streaming offerings

DirecTV Now, which was introduced in December 2016, will rebrand as AT&T TV Now in the coming weeks.AT&T

July 30, 2019

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Say goodbye to DirecTV Now. AT&T’s live TV subscription streaming service has a new name: AT&T TV Now.

Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.