AT&T Doesn’t Want Its OTT Platform to Rival Netflix, but Both Will Stream Friends

‘Our expectations are very high for this,’ said CEO Randall Stephenson

Attend Convergent TV Summit West, Oct. 11–12 in LA, to learn new strategies to navigate the evolving media landscape. Sign up for free.

AT&T’s upcoming direct-to-consumer streaming service, which will launch in about a year, isn’t intended to be a Netflix rival, though the services are going to share streaming rights to at least one popular show: Friends.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in