AT&T CEO Defends Controversial Warner Bros. Movie Release Plan as HBO Max Base Grows

New streamer is approaching 12.6 million activated accounts

john stankey
"Any time you’re going to change a model, I know it creates a degree of noise, and this is certainly no exception," AT&T CEO John Stankey said. Presley Ann/Getty Images for WarnerMedia

AT&T executives are doubling down on the company’s stunning decision last week to make Warner Bros.’ entire 2021 theatrical slate of 17 films available to stream on HBO Max the same day the films debut in theaters.

@kelseymsutton Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.