Get the scoop from strategic media pros at Disney, YouTube and more just in time for upfront season at Convergent TV, March 21–22. Learn more.
In what Hulu svp of advertising sales Peter Naylor calls a “fortuitous” bit of timing, The Handmaid’s Tale made its critically acclaimed debut just a week before Hulu’s NewFronts presentation on Wednesday morning, where execs will be touting the drama’s instant breakout success to buyers and clients. But that’s just one of several big swings for the streaming service that Naylor and Hulu CEO Mike Hopkins will highlight during the event. Explains Hopkins: “There’s a lot of momentum and exciting things happening across the board at Hulu this year.”
Chief among them will be the launch later this month of Hulu’s live