At NewFronts, Hulu Will Tout Its Most Ambitious Move Yet—a New Live TV Bundle Launching This Month

The streaming service is also doubling its original content output

In what Hulu svp of advertising sales Peter Naylor calls a “fortuitous” bit of timing, The Handmaid’s Tale made its critically acclaimed debut just a week before Hulu’s NewFronts presentation on Wednesday morning, where execs will be touting the drama’s instant breakout success to buyers and clients. But that’s just one of several big swings for the streaming service that Naylor and Hulu CEO Mike Hopkins will highlight during the event. Explains Hopkins: “There’s a lot of momentum and exciting things happening across the board at Hulu this year.”

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This story first appeared in the May 1, 2017, issue of Adweek magazine. Click here to subscribe.