At Its Upfront Event, Nickelodeon Touts Global Branding Opportunities Outside of TV

Big plans for 2 of Viacom's 'flagship 6' networks

While Viacom has done away with most of its splashy upfront events this year, dropping them in favor of intimate dinners with agencies, the company is still giving Nickelodeon a big spotlight, as it kicked off this year’s New York upfront galas today.