At Its NewFronts Pitch, Spectrum Says It Offers 'the Best of Both Worlds' By Bridging TV and Digital

Touts its new ad-friendly online tools

“Thank you for defying our ‘Weather on the 1s’ report to make it here this afternoon,” quipped Spectrum NY1 News morning anchor Pat Kiernan during today’s Spectrum Reach NewFronts presentation at New York’s Edison Hall.

The buckets of rain didn’t dampen the spirit of those in the room as Spectrum Networks’ on-air broadcast talent introduced a number of new ad-friendly products today with the hope of not only keeping advertisers around, but luring more partners into the fold.

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