Astronauts Wanted, Focused on Gen Z Viewers, Joins the 2017 NewFronts Schedule

Content creator is a venture with Sony Music Entertainment

More Gen Z storytellers are joining the lineup of presenters at the Digital Content NewFronts this year. Astronauts Wanted, a production company that focuses on episodic content, feature films and experimental storytelling for new platforms, will make a NewFronts pitch for the first time.

Launched in 2013, Astronauts Wanted connects a young audience with entertaining digital influencers, often through brand partnerships. HeyUSA, a travel series starring Grace Helbig and Mamrie Hart, was a partnership with Condé Nast’s The Scene.

HeyUSA saw Mamrie Hart and Grace Helbig travel around the country based on suggestions from fans online.Astronauts
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