As Women’s World Cup Kicks Off, US Team Joins the ‘Hulu Sellouts’

Yearlong partnership begins today with new ‘Hulu has live sports’ spot

Attend Convergent TV Summit West, Oct. 11–12 in LA, to learn new strategies to navigate the evolving media landscape. Sign up for free.

As the 2019 FIFA Women’s World Cup begins today, members of the U.S. women’s national soccer team have joined the lineup of athletes proclaiming “Hulu has live sports” while poking fun at the big paycheck they received for the endorsement.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in