As Traditional Publishing Fades Away, Publishers Need to Find New Means of Distribution and Monetization

Opinion: Similar to what cable and video content do

Recently, I did some revenue forecasting for a client who is considering entering the digital news/content space. The product offering is pretty unique, but it will be entering a very saturated market with large, established competitors, traditional competitors like The New York Times and Wall Street Journal, niche publishers like The Information and Vox and behemoths dominating the space like Facebook and Google. While there are paths to profitability, the exercise left me believing that the traditional publisher model is unlikely to survive in our digital-first world. Let me explain why.