As the NewFronts Begin, 6 Top Execs Discuss Video’s Perils and Promises

Can the marketplace become digital-first?

As the media and marketing ecosystem continues its inexorable shift to a pervasive visual orientation from a text and linear tradition, video in all its myriad forms will only become more important—and not just as a storytelling vehicle but as a huge commercial center as well.

This story first appeared in the May 1, 2017, issue of Adweek magazine. Click here to subscribe.
@jcoopernyc james.cooper@adweek.com James Cooper is editorial director of Adweek.
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