As the streaming wars intensify, viewers are starting to adjust their consumption habits accordingly, and there’s new data to prove it. About half of consumers polled in a new survey say they intend on subscribing to new OTT services—but about two-thirds of that group say they’ll downgrade or cancel one of their existing video services in order to do it.
The data comes from a new PwC report that shows what’s at stake as old and new media companies fight for market share and customers.
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