As Streaming Wars Heat Up, Consumers Say They'll Drop Some Services to Try New Ones

25% of people are actively looking to cancel video subscriptions, according to a new PwC survey

As the streaming wars intensify, viewers are starting to adjust their consumption habits accordingly, and there’s new data to prove it. About half of consumers polled in a new survey say they intend on subscribing to new OTT services—but about two-thirds of that group say they’ll downgrade or cancel one of their existing video services in order to do it.