When Disney takes the virtual upfront stage next month, one highlight will be its presentation on sports and its aim of “doubling down across the major leagues.”
“We know the value that sports drives as part of reach and scale of audiences,” Rita Ferro, Disney’s president of advertising sales and partnerships told Adweek’s TV editor Jason Lynch, at the virtual Convergent TV Summit. “We believe sports is still a massive opportunity and a reach vehicle for advertising partners.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in