As Netflix's Ad Tier Launches, Many Marketers Are Watching From the Sideline

While 'hundreds' of advertisers struck early deals, others take a wait and see approach amid uncertainty

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When Netflix thinks viewers may no longer be paying attention after an extended time, the platform famously asks, “Are you still watching?” However, when talking to marketers about the streamer’s ad tier launch, there’s no need for an inquiry: Advertisers remain fixated on Netflix’s new AVOD model.

After rushing through an accelerated timeline, which involved the streamer initially meeting with advertisers in August to secure upfront commitments by the end of September, Netflix has officially launched its ad tier, which rolled out as of Nov.

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