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Netflix has turned into the biggest competitor of not only streaming services, but broadcast and cable outlets, many of which have formulated plans to fight back against the streaming giant this year. And while Netflix is contributing to the decline in this season’s linear ratings, it is also simultaneously boosting the ratings of some of the shows it airs.
There has been evidence of a Netflix bump in the past—most notably with Breaking Bad, where fans binged early seasons on Netflix before migrating to AMC and giving the drama its biggest ratings at the end of its run—but those examples had become less frequent during the Peak TV era.