As Netflix Pulls Viewers From Linear TV, It’s Also Boosting Ratings of Shows It Streams

The latest seasons of Riverdale and Shameless are enjoying bumps

Netflix has turned into the biggest competitor of not only streaming services, but broadcast and cable outlets, many of which have formulated plans to fight back against the streaming giant this year. And while Netflix is contributing to the decline in this season’s linear ratings, it is also simultaneously boosting the ratings of some of the shows it airs.