TV Upfronts

As Moviegoers Return, Screenvision Unveils New Ways For Marketers to Reach Them

At upfront, the cinema ad seller rolls out a trailer app, proprietary DMP and live-event offering

screenvision-upfront-2022 — As networks push for more data, Screenvision invests in an out of home addressability solution.Screenvision Media Network

By Olivia Morley

May 11, 2022

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Screenvision Entertainment Network announced two new products and an expanded offering to an audience of potential cinema advertisers at its upfront Tuesday evening.

Olivia Morley

Olivia is Adweek's senior reporter specializing in media agencies.

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