As Hispanic TV Consolidates, Demand for Broader Depictions of Latino Life Grows

Media companies need to redefine prime time viewing to engage this audience

Industry leaders discussed how to best target Hispanic audiences at Adweek Elevate: Hispanic TV. Adweek

Hispanics make up nearly 20% of the U.S. population, yet as TV viewers and consumers, they’re still an underserved community.

@writertara tara.weiss@adweek.com Tara is a Performance Marketing reporter for Adweek.