As Domestic Growth Slows, Netflix Focuses Globally and Creates New Viewing Metric

With 161 million subscribers, the streaming service continues to brush off competitors

Netflix said 76 million households watched its fantasy original The Witcher in the first four weeks it was on the service. Netflix

By Kelsey Sutton

January 21, 2020

Facing increased pressure from new, deep-pocketed competitors in the U.S., Netflix is looking abroad for more growth opportunities as it faces a continued slowdown in domestic subscribers.

Kelsey Sutton

@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.