Streaming & OTT

As Domestic Growth Slows, Netflix Focuses Globally and Creates New Viewing Metric

With 161 million subscribers, the streaming service continues to brush off competitors

Netflix said 76 million households watched its fantasy original The Witcher in the first four weeks it was on the service. Netflix
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By Kelsey Sutton

 

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Facing increased pressure from new, deep-pocketed competitors in the U.S., Netflix is looking abroad for more growth opportunities as it faces a continued slowdown in domestic subscribers.

In the fourth quarter, Netflix added 42,000 new subscribers in the U.S. (55,000 including Canada)—bringing it to just over 61 million in total—and acknowledged it is facing increased churn. In a letter to shareholders today, Netflix acknowledged that “recent price changes” and “competitive launches” domestically were affecting U.S. growth rates—referring to its price hikes last May and the rollout of new services like Disney+

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Kelsey Sutton

Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.

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