Programming & Performance

Cord Cutting Is Expected to Nearly Double Over the Next 4 Years, Eroding the TV Ad Market

Pay TV audience will decrease 10% by 2021

By 2021, there could be almost as many cord cutters as cord-nevers in the U.S.Getty Images
Headshot of Jason Lynch
By Jason Lynch

September 13, 2017

U.S. TV viewers are cutting the cord even faster than anticipated, according to eMarketer, which is reducing its estimates for U.S. TV ad spending.

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Headshot of Jason Lynch

Jason Lynch

Jason Lynch is TV editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.

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