Cord Cutting Is Expected to Nearly Double Over the Next 4 Years, Eroding the TV Ad Market

Pay TV audience will decrease 10% by 2021

By 2021, there could be almost as many cord cutters as cord-nevers in the U.S. Getty Images

U.S. TV viewers are cutting the cord even faster than anticipated, according to eMarketer, which is reducing its estimates for U.S. TV ad spending.

@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.