TV Upfronts

As Brands Move From Traditional TV, They Need to Consider Social Video

Opinion: Otherwise you risk losing younger audiences

Six arms holding up their phone searching for a signal; the arms are surrounded by blue lines against a white background — By not embracing social tactics, brands are risking losing younger audiences. Getty Images

By JoAnna Foyle

May 23, 2019

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With the upfronts and NewFronts seasons in play, the fact that traditional and digital media have reached parity in ad spend is thrown into stark relief.

JoAnna Foyle

@jfoylenyc

JoAnna Foyle is chief operating officer for OpenSlate.

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