As Audiences Crave Authenticity, Brands Will Need to Deliver Genuine Videos

2019 will see more content creation from companies

Generic video won't cut it anymore for brands. Getty Images

It’s been a volatile year for media and marketing professionals. With industry threats like Facebook’s privacy issues, fake news running rampant and a new emphasis on copyright and IP law in the EU, 2018 has been anything but predictable.

TJ Leonard is the CEO of Storyblocks.