Arbitron senior vp of press and investor relations Thom Mocarsky is leaving the company in late June after 26 years of service. He joined the company in 1982 as director of communications.
In an internal memo to the Arbitron staff, newly installed executive vp and chief marketing officer Alton Adams said: “During Thom’s more than 26 years at Arbitron, his hallmark has been his unique ability to translate complex information into customer-ready messages. He has had an integral leadership role in our client, press and investor relations since he arrived and has shaped both the communication organization and approach into what they are today. Thom’s expertise and insights have defined our communications strategies, especially as the company transitioned to electronic measurement.”
Mocarsky will remain with the company as an advisor to the executive team during his transition.
Adams indicated in his memo that he would be announcing further changes to the marketing organization “shortly, providing details of Arbitron’s integrated corporate communications plan.”
