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Arbitron now plans to accelerate its introduction of cell-phone-only sampling to 151 diary markets in spring 2009 and to all markets, with the exception of Puerto Rico, by fall 2009. A list of the 151 markets scheduled for cell-phone-only-sampling is available on Arbitron’s Web site (click here).
On Sept. 15, Arbitron had announced plans to introduce the cell-phone-only sampling in 50 diary markets by spring 2009 and to a total of 125 diary markets in fall 2009.
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