In a bid to expand beyond the radio business, Arbitron announced Monday (April 20) the appointment of Taher Behbehani to the newly-created position of executive VP, chief strategy and business development officer, reporting to Michael Skarzynski, president and CEO.
In his new position, Behbehani will be tasked with extending Arbitron’s portable people meter platform to multimedia markets through business partnerships, acquisitions, joint ventures, licensing arrangements and strategic investments. He will be based at Arbitron’s Columbia, Md.,
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