Convergent TV

Arbitron Misses Ethnic Benchmarks

Headshot of Records
Headshot of Mike Boyle, Radio
By Records & Mike Boyle, Radio

May 29, 2009

As hard as Arbitron says it is working to restore credibility to its struggling electronic ratings system, the ratings firm continues to find itself in misstep after misstep.

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Headshot of Records

Records

Headshot of Mike Boyle, Radio

Mike Boyle, Radio

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