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Arbitron announced late Tuesday (March 24), it had cut 10 percent of its workforce as part of the company’s previously announced strategic realignment. The radio ratings firm is also implementing a reduction in nonemployee-related expenses.
Among those caught up in the budget cuts was 24-year Arbitron veteran, Jay Guyther, senior vp of ratings services, and a dozen staffers in the company’s sales division.
“The company is realigning and restructuring in order to focus on our strategic priorities: strengthening our radio measurement service and developing new, multimedia services,” said president and CEO Michael Skarzynski.
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