Review: Apple TV+ Is Live, But It’s Not Worth Your $5 Yet

Unless you’re getting it for free, there’s no reason to subscribe out of the gate

A still image from the morning show of two females talking
Apple TV+'s flagship series, The Morning Show, squanders its big-ticket stars. Apple TV+

Two decades ago, Apple was in the midst of its “Think Different” campaign, an apt slogan for a company that has upended the tech world—and the entertainment industry—time and again with new offerings like the iPod, iPhone, iTunes and iPad.

@jasonlynch Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.