Review: Apple TV+ Is Live, But It’s Not Worth Your $5 Yet

Unless you’re getting it for free, there’s no reason to subscribe out of the gate

Join TV, media, marketing and tech leaders for Adweek Convergent TV, Mar. 21–22. Virtual and in-person passes available. 50% off through Feb. 6.


Two decades ago, Apple was in the midst of its “Think Different” campaign, an apt slogan for a company that has upended the tech world—and the entertainment industry—time and again with new offerings like the iPod, iPhone, iTunes and iPad.

But Apple’s latest product—the subscription streaming service Apple TV+, which launched today in more than 100 countries—marks a surprising stumble for a company that has been on the cutting edge of innovation for so long.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in