Get the scoop from strategic media pros at Disney, YouTube and more just in time for upfront season at Convergent TV, March 21–22. Learn more.
Two decades ago, Apple was in the midst of its “Think Different” campaign, an apt slogan for a company that has upended the tech world—and the entertainment industry—time and again with new offerings like the iPod, iPhone, iTunes and iPad.
But Apple’s latest product—the subscription streaming service Apple TV+, which launched today in more than 100 countries—marks a surprising stumble for a company that has been on the cutting edge of innovation for so long. At least in its initial iteration, Apple TV+ not only doesn’t improve on its streaming rivals, but it doesn’t yet come close to measuring
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