We journalists certainly know the power of a few words—and specifically how much a story can be changed by moving them around.
Apple TV+ puts that truth to compelling effect in its newest ad from TBWA\Media Arts Lab, which highlights the subscription streaming service’s original programs. The spot writes out some rather humdrum concepts for TV shows and movies, then makes relatively small edits that inject a substantial amount of drama.
Unlike what you’d expect from broadcast networks, Apple TV+ doesn’t lean into its new or upcoming programming.
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