Apple TV+ Ad Cleverly Shows How Changing a Few Words Can Alter Everything About a Story

Straightforward show summaries become dramatically different with a few edited words

The ad contrasts predictable plot lines with the twists of Apple TV+ shows like Servant. Apple TV+

We journalists certainly know the power of a few words—and specifically how much a story can be changed by moving them around.

@griner David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."