Streaming & OTT

Apple Teases New Original Programming, Expanded Apple News Offering

But there are still no details on how much it will cost to watch its new shows this fall

Oprah Winfrey, who spoke at Apple's press event today, will revive her famed book club with Apple.Getty Images
Headshot of Sara Jerde
By Sara Jerde

 

Apple is moving into the content business with new services announced at a press event today at its headquarters in Cupertino, Calif.

The tech company will offer users a new Apple TV app to aggregate top streaming channels in one place, a slate of original programming and an expanded Apple News offering to add more than 300 magazines to the service for a monthly fee. However, Apple did not answer the most pressing question going into today’s event: how much it will cost for audiences to watch its new shows, which will start airing this fall.

Here’s

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Headshot of Sara Jerde

Sara Jerde

Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.

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