Convergent TV

Anheuser-Busch Goes Long With NFL Pact

$1.2 billion deal will drive fans to Bud Light

Headshot of Anthony Crupi
By Anthony Crupi

August 12, 2011

Anheuser-Busch InBev on Thursday blew some of the foam off its multimillion-dollar NFL sponsorship, saying that it would leverage the deal to help sell more Bud Light to pro football fans.

Headshot of Anthony Crupi

Anthony Crupi

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