Anheuser-Busch InBev on Thursday blew some of the foam off its multimillion-dollar NFL sponsorship, saying that it would leverage the deal to help sell more Bud Light to pro football fans.
Speaking to investors during A-B InBev’s second-quarter earnings call, CEO Carlos Brito said the brewer is getting set to kick off a major activation around Bud Light, a blitz package that will include a new TV and retail offensive.
“The NFL is all about the fan, about action, and about fans getting together,” Brito said.
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