Analyst: News Corp. Should Separate Assets

NEW YORK The idea of the U.S. government shoring up the financial system and financial-services giants by separating assets into “good banks” and “bad banks” has captured the imagination of at least one media and entertainment analyst.

Michael Nathanson of Sanford C. Bernstein suggested Monday that Rupert Murdoch’s News Corp. would benefit from a similar approach.

“Why couldn’t media companies follow this strategy?” he asked in a research note, arguing that News Corp. would “have the most potentially to gain” from such a split structure.

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