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Have you ever felt excited when you notice your favorite character driving the same car you own or drinking the same beverage in your fridge?
Audiences are inundated with advertisements on every medium. However, product involvement on television is becoming more relevant and effective. Shana Barry, head of music, celebrity and entertainment at Anheuser-Busch, and Marceline M. Perez, associate director of cross channel strategy and activation at Cadillac, joined Adweek’s Convergent TV Summit for a conversation on how their brand integrations on TV shows and movies authentically and creatively connect to consumers.
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