Americans Who Plan to Watch the Olympics Are Most Excited About Women's Sports

A new Adweek-Morning Consult poll showed fewer respondents interested in men's sports

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

The long-awaited Tokyo Olympics begin later this month on July 23. For many, that means becoming a fan of elite women’s gymnastics for a few weeks every four years (or five, like this time around since last year’s event was delayed a year due to Covid-19).

In a new Adweek-Morning Consult poll that surveyed 2,200 U.S.-based viewers in early July, just over half (52%) of respondents said they’re planning to watch the games—roughly the same percentage who said they planned to watch live when we asked in May.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in