Americans Who Plan to Watch the Olympics Are Most Excited About Women's Sports

A new Adweek-Morning Consult poll showed fewer respondents interested in men's sports

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The long-awaited Tokyo Olympics begin later this month on July 23. For many, that means becoming a fan of elite women’s gymnastics for a few weeks every four years (or five, like this time around since last year’s event was delayed a year due to Covid-19).

In a new Adweek-Morning Consult poll that surveyed 2,200 U.S.-based viewers in early July, just over half (52%) of respondents said they’re planning to watch the games—roughly the same percentage who said they planned to watch live when we asked in May.



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