OpenAP is expanding again.
AMC Networks and The Weather Channel have joined the consortium, cementing it as the largest advanced advertising platform in the U.S. OpenAP now encompasses four broadcast networks (Fox, NBC, Univision and now CBS), more than 26 cable channels and digital video assets from consortium members Fox, NBCUniversal, ViacomCBS, Univision and now AMC Networks and The Weather Channel.
Both companies’ linear and digital assets will be added to the OpenAP Market, which offers advertisers cross-publisher audience segments for both linear and digital video.
These are the first media companies to join OpenAP since the consortium added
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