A year after completing its first national linear TV addressable campaign, AMC Networks is expanding its addressable offerings to include all original programming from AMC and WE tv this year.
The company is selling three addressable ad units in every hour of those shows—across three ad pods in each program—throughout 2022, to ensure that households see the most relevant creative ad from an advertiser.
Offered in partnership with Canoe Ventures, the spots will run across Comcast, Charter and Cox cable systems, which will reach more than 35 million U.S.

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