Programming & Performance

AMC Networks Selling Addressable Ads in All AMC and WE tv 2022 Original Shows

Amazon is first client on board, starting with Sunday’s Walking Dead return

Amazon's year-long addressable buy kicks off with Sunday's The Walking Dead on AMC.AMC
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By Jason Lynch

February 17, 2022

A year after completing its first national linear TV addressable campaign, AMC Networks is expanding its addressable offerings to include all original programming from AMC and WE tv this year.

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Jason Lynch

Jason Lynch is TV editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.

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