AMC Networks Pushes Digital Originals in Upfront to Grab Ad Dollars Leaving Linear TV

Company forgoes single virtual event in favor of custom presentations for each holding company

Khary Payton grilling
Run the Dish, featuring apocalypse-inspired dishes from Walking Dead stars like Khary Payton, is among AMC Networks' upcoming digital offerings. AMC Networks

As she heads into this year’s upfront, AMC Networks president of commercial revenue and partnerships Kim Kelleher sees the writing on the wall: linear ratings are falling, a trend that has been supercharged by the pandemic, and that trend isn’t likely to stabilize or reverse.

@jasonlynch Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.