AMC Networks Pushes Digital Originals in Upfront to Grab Ad Dollars Leaving Linear TV

Company forgoes single virtual event in favor of custom presentations for each holding company

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As she heads into this year’s upfront, AMC Networks president of commercial revenue and partnerships Kim Kelleher sees the writing on the wall: linear ratings are falling, a trend that has been supercharged by the pandemic, and that trend isn’t likely to stabilize or reverse.

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