AMC Networks Pushes Digital Originals in Upfront to Grab Ad Dollars Leaving Linear TV

Company forgoes single virtual event in favor of custom presentations for each holding company

As she heads into this year’s upfront, AMC Networks president of commercial revenue and partnerships Kim Kelleher sees the writing on the wall: linear ratings are falling, a trend that has been supercharged by the pandemic, and that trend isn’t likely to stabilize or reverse.