As she heads into this year’s upfront, AMC Networks president of commercial revenue and partnerships Kim Kelleher sees the writing on the wall: linear ratings are falling, a trend that has been supercharged by the pandemic, and that trend isn’t likely to stabilize or reverse.
As a result, “the industry is at a bit of a tipping point,” with holding companies ready to shift some of their linear TV advertising budget elsewhere, said Kelleher. Instead, she will be pushing an alternative for buyers: move that money into her company’s digital originals, which she will be bringing into the upfront for the first time.
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