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AMC Networks, the self-styled “leader in targeted streaming” is continuing its digital overhaul, this time with the announcement that it has partnered with two of the biggest names in ad tech.
Top line
The entertainment company has announced tie-ups with two of the biggest ad-tech companies on the public markets (Magnite and The Trade Desk) that enable programmatic and addressable advertising on linear TV.
AMC NEtworks claims this as an “industry first” as it enables the type of automated trading of advertising space more typically associated with digital media on live TV.
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