AMC Networks’ New Ad Sales Chief Is Already Marketing for Next Year’s Upfront

‘You Need This’ is company’s first trade campaign featuring all 5 networks

Ad inventory purchased in this year’s upfront has barely begun to make it on air, but AMC Networks is already laying the groundwork for 2020’s negotiations.

The company is unveiling a new trade marketing campaign today—its first featuring all five network brands—which incorporates quotes from fans as a way to remind buyers and brands that when it comes to AMC Networks, “you need this” as part of an ad buy.

It marks the first big move from Kim Kelleher, who joined AMC Networks last month as president of national advertising sales and partnerships, replacing Scott Collins, who exited in August.

The print and digital campaign—which AMC created with its agency loyalkaspar—rolls out today in several trade outlets (including Adweek), as well what Kelleher called “quasi-consumer publications” like The New York Times, Vulture and The Cut.




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