AMC, A+E, Discovery and Fox News Will Begin Testing the Attribution Model Formerly Called ‘Thor’

Networks prepare to gather new data ahead of the upfront

The new offering from Data Plus Math will help advertisers determine how their TV ads impact actual product sales. Getty Images

A month and a half after more than 40 network ad sales and research execs met to discuss the attribution measurement platform formerly known as “Thor,” several networks are taking the next step and will begin testing the offering during the first quarter of next year.

@jasonlynch Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.