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Amazon is betting that the fastest way to advertisers’ hearts is through their stomachs.
The ecommerce and streaming giant is bringing pastrami sandwiches and black-and-white cookies to the upfronts on behalf of its award-winning original series The Marvelous Mrs. Maisel. While Amazon doesn’t have an upfronts presentation of its own, it will crash major broadcasters’ own presentations by parking a branded food truck outside the venues of major presentations today, tomorrow and Wednesday, the company said.
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