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After five months as the new head of Amazon Studios, Jennifer Salke unveiled her strategy for the streaming service—and promised that Prime Video’s often-frustrating user interface is about to get a major upgrade.
Unlike competitors like Netflix, which are trying to pump out as much content as possible, “you won’t see some giant volume play,” Salke said today at the Television Critics Association’s summer press tour in Los Angeles. “We want to reach a lot of people, but we don’t want to compromise on quality.”