Amazon Studios Names Warner Bros. Alum Sue Kroll Head of Marketing

The executive led the rollout for The Lord of the Rings: The Rings of Power

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

Amazon Studios has a new head of marketing.

The company named Warner Bros. veteran Sue Kroll as its new chief, reporting directly to head of Amazon Studios, Jennifer Salke.

Kroll will begin her role immediately, overseeing global marketing strategy and campaigns for the streamer’s movies and TV series, including any future theatrical. The executive has been serving as a marketing consultant for the past six months, leading the rollout of Amazon’s Lord of the Rings spinoff series, The Rings of Power.

“Sue has done an outstanding job leading the marketing efforts for The Lord of the Rings: The Rings of Power, our biggest premiere in the history of Prime Video,” Salke wrote in an internal memo late Monday.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in