Amazon Still Won’t Say How Many People Are Streaming Its Biggest Shows, Unlike Netflix

‘Our company doesn’t embrace that strategy,’ says Amazon Studios chief

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After several years of refusing to release any ratings metrics, Netflix has finally begun selectively sharing some data about its most popular shows. But one of its biggest streaming rivals said it still won’t be following suit.

Amazon Prime Video reiterated today at the Television Critics Association’s summer press tour in L.A. that it won’t be sharing any metrics with the public or its creators about how many people are streaming its original content.

Jennifer Salke, head of Amazon Studios, noted that in her previous job at NBC, she was regularly able to tout the ratings success of her shows.

But “our company doesn’t embrace that strategy,” she said.



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