Amazon Still Won’t Say How Many People Are Streaming Its Biggest Shows, Unlike Netflix

‘Our company doesn’t embrace that strategy,’ says Amazon Studios chief

Jennifer Salke said she's focused on keeping Amazon Prime's 100 million-plus subscribers happy. Getty Images

After several years of refusing to release any ratings metrics, Netflix has finally begun selectively sharing some data about its most popular shows. But one of its biggest streaming rivals said it still won’t be following suit.

@jasonlynch Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.