Amazon.com has an ad-supported TV service in the works that would be free to those who use the company’s Fire TV streaming devices, The Information reported.
The service is reportedly being developed by the Internet Movie Database (IMDb), which Amazon acquired in 1998. It will be called “Free Dive.”
Spokespersons for Amazon did not immediately return requests for comment.
Sources told The Information that Amazon is talking with major TV studios about licensing older programming and would be similar to Roku Channel, a free, ad-supported app on Roku devices and smart TVs.
Roku
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in