Amazon Prime Video Touts Stories That ‘Change the Narrative’ in Emmys Ad

Spot highlights platform's originals, including those in the running for awards Sunday night

Just in time for the Emmys, Amazon Prime Video is taking the wraps off a new creative campaign highlighting what it hopes will soon be its award-winning programming, urging audiences to visit its platform for programs that “Change the Narrative.”

In a new spot, Prime Video Emmy-nominated titles like The Boys and The Underground Railroad are highlighted alongside the platform’s original films like Coming 2 America, Borat Subsequent Moviefilm and Sound of Metal, beloved and previous award-winning series like The Marvelous Mrs.

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