Amazon Gets Smart About Shaking Up the Connected TV Landscape

Its first-ever line of televisions should expand its advertising dominance

Amazon is already one of the dominant players in the connected TV space, with the Fire TV hitting 50 million monthly active users last year and its streaming sticks among the most popular on the market.

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This story first appeared in the Oct. 11, 2021, issue of Adweek magazine. Click here to subscribe.