Late last year, Amazon’s free streamer, IMDb TV, started pushing into original programming with the premiere of Alex Rider and a handful of unscripted series. Now, the streamer is making an even bigger original content investment as it looks to draw bigger audiences and advertisers, and is rounding out its content offering with unscripted series and traditional daytime television fare.
IMDb TV, whose programming was at the forefront of Amazon’s first-ever NewFronts presentation Monday afternoon, aims to replicate the various tastes and audiences that make up the tableau of linear TV.
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